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Beauty Industry, Beauty Launches

MAC’s Most Pigmented Lipstick Looks Like a Balm

Liptensity, a high-pigment lipstick line, was developed by a Tetrachromat.

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By: Marie Redding

Senior Editor, Rodman Media

MAC Cosmetics has a new lip color collection, Liptensity. It looks like a lip balm – and is the first time MAC isn’t using its signature bullet package for a lipstick. The tall, slender tubes and caps are decorated to match the lip color, perfectly.

The high-pigment lipstick line includes 24 innovative hues. MAC enlisted the help of someone with a unique skill when developing the line – a Tetrachromat, Maureen Seaberg. People who are Tetrachromats have a gene that allows them to see up to 100 million colors. Typically, most of us can see 1 million colors.



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